The Signal Paths labs finally gave media buyers vocabulary for why certain fields matter. Still heavy on homework, which kept our engineers honest.
Eun · CRM specialist · Google
Channel role design
Signal Paths: CRM to Paid Media
Trace how CRM signals should inform bidding and suppression logic without breaking privacy posture.
A technical-marketing blend for operators who need shared vocabulary between CRM admins and media buyers. Labs use sanitized exports so teams can rehearse sync timing, consent flags, and overlap rules without exposing live customer data in the classroom.
Logistics
- 3 weeks · live online
- Live online
- Skill focus: Advanced
- Certificate: Included track
- Tuition (informational): ₩610,000
Responsible instructor
Sora Kwon
Lead instructor specializing in lifecycle orchestration for growth teams.
What is inside
- Field dictionary worksheet with consent annotations
- Bid modifier decision tree grounded in CRM milestones
- Hands-on sandbox using synthetic cohorts
- Checklist for QA before activating any sync
- Office hours with a lead instructor on edge cases
- Nightly reading on operational incident response patterns
- Peer review of one live workflow diagram
Outcomes you can evidence
- Document a safe sync cadence between CRM and ads
- Define suppression windows that media and CRM agree on
- Ship a QA ritual that catches overlap before spend spikes
FAQ
No. We rehearse with synthetic data. Your engineers take the checklists back to production under their own change management.