Retail Floor to Feed Continuity surfaced a silent conflict between endcap signage and our carousel ads. The photo audit method is now standard.
Hana · Regional grocery partner
Omnichannel planning
Retail Floor to Feed Continuity
Align store signage, local listings, and paid social so promotions do not contradict the aisle.
Built for marketers who manage physical retail plus digital feeds. Caselets pull from Korean retail rhythms—holiday peaks, weather shifts, and local events—so channel plans respect what shoppers actually see in-store.
Logistics
- 5 weeks · hybrid
- Hybrid
- Skill focus: Intermediate
- Certificate: Included track
- Tuition (informational): ₩480,000
Responsible instructor
Taerim Choi
Operations manager who previously scaled pop-up launches across Gyeongsang.
What is inside
- Channel calendar that overlays store ops milestones
- Checklist for creative swaps when inventory shifts
- Role-play on resolving conflicting promos
- Guide for geo-fenced messaging without over-messaging locals
- Template for weekly store-digital sync notes
- Office hours with operations manager on staffing impacts
- Photo audit method using anonymized store captures
Outcomes you can evidence
- Ship a synchronized promo calendar across store and feed
- Resolve at least one real conflict using the provided scripts
- Establish a weekly sync note format adopted by ops
FAQ
We discuss franchise nuances conceptually, but legal contracting between franchisees is out of scope.