Omnichannel Dress Rehearsal Week exposed a mismatch between our SMS copy and retail shelf talkers. Crisis inject cards were brutal—in a useful way.
Owen · Launch PM · Consumer electronics collective · 5/5 · Trustpilot
Omnichannel planning
Omnichannel Dress Rehearsal Week
Stress-test a launch plan across channels with timed rehearsals and observer feedback.
Teams bring a near-live launch, walk through timed channel activations, and receive blunt observer notes. The week emphasizes continuity under pressure—what happens when email slips, paid social spikes early, or retail inventory mismatches.
Logistics
- 1 week · intensive
- Intensive onsite
- Skill focus: Advanced
- Certificate: Included track
- Tuition (informational): ₩540,000
Responsible instructor
Taerim Choi
Operations manager who previously scaled pop-up launches across Gyeongsang.
What is inside
- Timed rehearsal scripts with channel owners
- Observer scorecards focusing on message drift
- Crisis inject cards (inventory, weather, PR)
- Hotwash template capturing decisions in under fifteen minutes
- Evening office hours with lead instructor
- Playback recordings for internal training reuse
- Final readiness memo reviewed by faculty
Outcomes you can evidence
- Complete three full rehearsals with documented injects
- Publish a readiness memo signed by channel owners
- Identify two continuity risks mitigated before launch
FAQ
Yes, we run hybrid rehearsals, though onsite participants get richer inject cards.
Experience notes
Intense week; hydrate. The hotwash template is now how we close every pre-launch.
Sumin · Seoul