The Journey Blueprint Studio forced us to name the assisted channel we kept hand-waving. The continuity rubric is now pinned above our war room.
Yuri · Lifecycle lead · Seoul beverage collective · 5/5 · survey
Unified audience journeys
Journey Blueprint Studio
Build a defensible journey map that assigns channel roles before any creative ships.
Participants translate messy stakeholder interviews into a single blueprint that shows where paid, owned, and assisted touchpoints reinforce one another. The week blends desk coaching with live critiques of real briefs so teams leave with a version they can defend internally.
Logistics
- 4 weeks · hybrid
- Hybrid studio
- Skill focus: Intermediate
- Certificate: Included track
- Tuition (informational): ₩420,000
Responsible instructor
Haneul Byeon
Curriculum strategist focused on retail and subscription journeys across APAC.
What is inside
- Role cards for every lifecycle stage with RACI overlays
- Continuity rubric that scores message drift across channels
- Template pack for weekly journey reviews with leadership
- Measurement worksheet tied to lag and lead indicators
- Office hours with a curriculum strategist on draft maps
- Shared glossary to keep naming aligned across squads
- Optional async review of one live journey per learner
Outcomes you can evidence
- Publish a board-ready journey with channel guardrails
- Agree on three continuity checkpoints per sprint
- Hand off a measurement brief that media and CRM can share
FAQ
No, but you should know which channels are in play. We help you document assumptions rather than pretending integrations are finished.
Experience notes
Loved the office hours, though I wanted one more pass on retail-specific examples.
Noah · 4/5