Experimentation Loop for Journeys replaced our chaotic Trello board with something calmer. Still wish we had more B2B examples.
Daeun · Performance marketer · 4/5 · internal feedback
Campaign continuity
Experimentation Loop for Journeys
Install a weekly experimentation loop that keeps journeys honest without boiling the ocean.
Designed for teams who want disciplined tests without a full centralized platform. You will design micro-experiments, pair them with qualitative intercepts, and write short learning logs that keep leadership informed without hype.
Logistics
- 3 weeks · live online
- Live online
- Skill focus: Intermediate
- Certificate: Not included
- Tuition (informational): ₩360,000
Responsible instructor
Sora Kwon
Lead instructor specializing in lifecycle orchestration for growth teams.
What is inside
- Micro-experiment canvas with max three variables
- Sampling guide for lightweight user intercepts
- Learning log template tuned for executive skimming
- Ritual design for Monday prioritization / Friday readouts
- Office hours with lead instructor on statistics sanity
- Library of past experiments (anonymized) for pattern spotting
- Checklist for shutting down noisy tests quickly
Outcomes you can evidence
- Run two micro-experiments with documented learning logs
- Facilitate one Friday readout using the new ritual
- Sunset one low-signal test without drama
FAQ
We stay practical with frequentist shortcuts and sanity checks, not deep statistics.