The Continuity Measurement Primer trimmed our deck from thirty slides to six. Still wrestling with data latency, but the story is clearer.
Jisoo · Busan
Campaign continuity
Continuity Measurement Primer
Design lightweight experiments that prove whether journeys stay coherent week over week.
Ideal for teams drowning in dashboards but short on narrative. You will build a compact scorecard that blends qualitative spot checks with a handful of quantitative guardrails, emphasizing operational clarity over vanity metrics.
Logistics
- 2 weeks · on-demand + live clinics
- On-demand + clinics
- Skill focus: Foundational
- Certificate: Not included
- Tuition (informational): ₩210,000
Responsible instructor
Minseo Park
Student advisor and former media lead for regional ecommerce launches.
What is inside
- Scorecard canvas with max five KPI slots
- Sampling guide for qualitative message audits
- Workshop on writing experiment memos leadership will read
- Template for weekly continuity huddles
- Office hours with a student advisor on prioritization
- Printable checklist for creative QA sign-offs
- Capstone memo reviewed by faculty
Outcomes you can evidence
- Publish a five-metric continuity scorecard
- Run two message audits with documented sampling
- Facilitate a leadership huddle using the new memo format
FAQ
Examples skew B2C, but B2B teams can adapt the sampling guide. Expect to translate examples for longer sales cycles yourself.
Experience notes
Rating 4/5 — the capstone memo feedback was blunt in the best way.
Leo · Growth manager · Regional SaaS collective · 4/5 · Trustpilot